EatRight Foods
More Benefits In Every Bite
P.O. Box 1525 , Nelson , New Zealand
+64 3 546 4501    +64 274 321 515    enquiries@eatright.co.nz

Gut : Gluten Sensitive

Gut health and wellness, gastrology and specific responses to food…

  • functional gastrointestinal disorders (FGID)
  • disorders of gut-brain interaction (DGBI)
  • celiacs disease, celiac sprue, celiac crisis, coeliacs disease (CD) 
  • inflammatory bowel disease, irritable bowel syndrome (IBS)
  • overlap with bladder dysfunctions, interstitial cystitis (IC) or bladder pain syndrome (BPS) etc

…the link between microbiome and nearly every facet of health [*]. You are what you absorb, the unlocking of key binders, bioactive nutrition and, reducing chemical damage on microbial populations, is a therapeutic area that Eat Right Foods Ltd continues to invest results driven, explorative, yet meaningful research, development and innovation (R&D&I) SHOP > FUNCTIONAL FOODS

Malabsorption of ‘hidden hunger’ micro-nutrient deficiencies include Calcium and Vitamin E; low levels of Iron, Potassium, Zinc, Vitamins A, B2 and B12; dietary fiber/fibre also ranked relatively low [**] [1]. In addition, to the nineteen “disease-specific risks of depletion or deficiency in trace elements and vitamins” [***], is “under-recognized” gastrointestinal thiamine deficiency and Coeliacs/Celiacs Disease [****].  

So, although debates have raged over (highly processed) trans fat, free sugar (in particular), antacids (carbonates, sodium-ammonium) [*****] and a rush towards alternative protein creations [******], gene (only) diets, food as software, cellular agriculture etc, survivalism focuses on areas of insufficiencies, absorption and bio-accessibility improvements. “Having Eat Right products available, is one way to do that” (referring to the “must have" and "need” for stores “to start carrying healthier products”) ie products fulfilling actual nutrient needs, within a chew-able (mastication) food structure, yet soft (FricatiVe) [*******] to eat … all important, yet often, neglected digestive factors. 

The use of organics (process and ingredients) is important [********]. Natural sources of enzymes such as actinidin, to “enhance the hydrolysis of gluten proteins" [*********], 'mimics the enzyme pepsin in humans', to reduce the health and medical costs associated with accidental or intentional consumption of gluten, are part of the EATRIGHT® equation. But so too are the elimination of unnecessary colorants [colo-, +rant], changing "habitual consumption" of "ADded" but "low" absorption fortifiers and synthetics prevalent in grist over-processing where "toxicological databases" are not always available. And "flavor" ingredient (ref: PLU 40198, 17Mar25) "glycerin" ([glycerol], povidone (PubChem 483935598)) a "solvent, humectant, sweetener" E422 adverse effects "headache, thirst, nausea and high blood sugar levels", also used as drug "Inactive ingredient". Where EFSA risk assessment of undesirable impurities in E422 "toxic elements (arsenic, lead, mercury and cadmium)" but also glycerol-based process "contaminants...refining process...200degC" glycidyl fatty acid esters (GE), 3-monochloropropanediol (3-MCPD), 2-monochloropropanediol (2-MCPD) detected in many food categories (ref: EFSA pub. 20Jun22, 2May16).

Also important is the "possible role of pathogenic yeast Candida albicans in the onset of Coeliacs disease" (pub. 21Ju03), reflective of our research history [**********] to produce better products. Significant additional, and more up-to-date medical and scientific research, can be found alongside EATRIGHT® products SHOP > BENEFITS.

Additional research is undertaken in the area of labeling, packaging, product, technology, testing and distribution transformation. This is challenging due to numerous, differing regulatory requirements, product types, claim levels, rounding, database differences, version updates, testing precision [^], adequate intake (AI) substantiations and resource constraints.

For instance, our updated nutrition information is serving size dependent [typically in grams but can be 'household' serving size (tablespoons, cup etc)] and includes benefits such as "Excellent Natural Source of Fiber", "Natural Source of Vitamins A, B1, B3 and E", "Good Natural Source of Iron and Zinc", "Natural Source of Protein", "Natural Source of Essential Amino Acids", “no added”, low lactose, "65% less", "non GMO”, “made with organic ingredients*”, “less processed”, “vegetarian &/or vegan” depending on the product. Other "secret sauce", difficult to imitate developments, are beginning to be rolled-out although some are still under-wraps.   

  • ‘Better composition’ sense-full EATRIGHT® cookies, crackers, outshine bars, NEW and improved. Food matrix NOT over-processed removal then recapture fortifiers or isolates claimable sources of essential: vitamins (retinol, thiamin(e) and niacin), minerals (iron, magnesium, zinc, potassium and others), bio-active digestible amino acids (especially tryptophan) [3] and beneficial dietary prebiotics to assist with good gut action et al.
  • Non GMO, not bioengineered (always), Certified Organic Ingredients (whenever possible). Research for biological diversity and food security SHOP > BETTER 
  • Food gradient: Phytochem IDs : Enzyme ECs :  Polyphenol RFs : Bio-activities : EFSA IDs : NZFSA SD9 : PVRs : RDIs : GRIN Nomen : NZStory#s : All non GMO : Certified organics : Bio-Econ §s : Not over processed : Not mass produced : No nasties : 942100113....
  • Robust, rot lessened, ready-to-consume uncommon mushroom mix, gold/green kiwi fruit ((gold or green; organic, optional extras) and bruise-less apple rings (organic, soft-dried, multi-varietals). Always grown outdoors, in New Zealand, with ‘more UVB sun, less pollution, less pests and diseases’. New season stock available
  • Rethinking ways to preserve essential micro nutrients and minimize food waste eg the EATRIGHT® Better Shipper Initiative: ONE Pack Only for ONE Kg “rather than a multi-waste box, bag”, no container(s) with caps/lids and ZILCH packer tape added. 1kg (2.2Lbs) EATRIGHT®, new season, Organic Dried Apple rings
  • FRET FREE functional shopping. Every product page has key nutrition information in ONE place: no separate (ingredient, nutrition, attribute, shelf life, pack types, sizes, prices, photo) pages or steps, no account needed, no fees added, an easy peasy ‘seamless transaction’ online process
  • And no kiwi dollar online shop price increases. Water-lowered not water-inflated pricing. (Default currency is $NZ (sales tax inclusive); worldwide currencies available)
  • Scrumptious EATRIGHT® Pre-scribed Super-Seed (Salutary Cereal): an incremental yet curative functional food with partially sprouted seeds and bitter botanicals. A new, standalone, category product due to its super-amped-up ‘more benefits in every bite’ functionalities

ONLINE SHOP   Secure payment, 1-2 day delivery (NZ), no minimums, FREE shipping on orders over $49, satisfaction guarantee

[*] ‘More than 40% of persons worldwide have FGIDs (functional gastrointestinal disorders, now called disorders of gut-brain interaction), which affect quality of life and healthcare use’. Worldwide Prevalence and Burden of Functional Gastrointestinal Disorders by Ami D. Sperber et al (pub. Apr’20) https://pubmed.ncbi.nlm.nih.gov/32294476/. The 4 types of “foreign matter” (excluding bacteria and viral infections) in gastrointestinal specimens "(1) parasites; (2) drugs [eg iron [supplement]-induced gastroduodenopathy] and pharmaceutical fillers [eg crosPOVIDONE…[ulcerations] surface of colonic mucosa] (3) seeds and plant remnants [ie undigested; "no" use of EATRIGHT® proprietary pre-treatments]; (4) sample pollutants" by Grillo, F., Campora, M., Carlin, L. et al. (pub. Oct’21) https://link.springer.com/article/10.1007/s00428-021-03188-1). 

[**] DELTA Model: "Understand the Food System and Global Nutrition" by Nick W Smith, Andrew J Fletcher, Lakshmi A Dave, Jeremy P Hill, Warren C McNabb (pub. Jun’21) https://jn.nutrition.org/article/S0022-3166(22)00393-5/fulltext. "Plant based, [dairy] optimized" but NO synthetically prepared "dairy blend…salad [USPTO 77868068 9Nov09 "salad dressings"] oils", "antioxidant in oil and fats" E310, E311, E312 where "all alkyl gallates may cause gastric irritation" and "one report [propyl gallate (propyl 3,4,5,-trihyroxybenzoate)] implies reproductive failures [PMID 19063592] and liver damage" (ref: Additive Code Breaker by Hanssen M. pub. 1984); E310 DI "0-1.4 mg/kg bw" (JECFA1996); "lack of...carcinogenicity database on propyl gallate" (EFSA pub. 24Apr14)

[***] Table 6A. Disease-specific RISKS of depletion or deficiency in trace elements and vitamins. List…non-exhaustive. Published in Clinical Nutrition Journal and others (pub. Jun’22) https://www.clinicalnutritionjournal.com/action/showFullTableHTML?isHtml=true&tableId=tbl6a&pii=S0261-5614%2822%2900066-8. "A-Z Guide to Drug-Herb-Vitamin Interactions: how to improve your health and avoid problems when using common medications and natural supplements together by Austin S.P. et al" (first ed. pub Oct 1999 "LCCN 99039218; LC Subjects: Drug-nutrient interactions"; second ed. pub 2006 edited by Alan R. Gaby et al) references include "Reduction of vitamin K2 concentrations in human liver associated with the use of broad spectrum antimicrobials" by Conly J, Stein K (pub. Dec 1994) https://pubmed.ncbi.nlm.nih.gov/7895417/ and others

[****] "Hiding in Plain Sight: Modern Thiamine Deficiency" by Chandler Marrs and Derrick Lonsdale (pub. Sep’21) https://doi.org/10.3390/cells10102595 (related terms: thiamin, vitamin B1, under-recognized gastrointestinal beriberi) “high rate of fortified food consumption…thiamine is not consistently assessed in healthcare practice or in the nutritional surveys...frank deficiency...observed in 10–>90% of subjects tested.” (relevance to id 4.4 and NTEE category "F. Mental Health")

“be’riberi, n. Disease like dropsy. drop’sy, n. Disease...unhealthy swollen state”. Oedema, edema (dropsy, dropsical). Indications (Apple) – dropsy (f; FEL: Felter and Lloyd (1898)); (Carrot) - Dropsy (f; CRC; WBB) Elephantiasis (f; JFM) [neglected tropical disease (NTD) lymphatic filariasis, ‘caused by three species of microscopic, thread-like worms’ (CDC)]; (Ginger) - Dropsy (f; DAA; DAD), Edema (1; MAB); Elephantiasis (f; KAB); (Grape) – Dropsy (f; DAD; PH2), Edema (1; FNF; PH2); (Pumpkin Seed) - Dropsy (f; DEM), Edema (f; DEM). Activities (Apple) - Antiinflammatory (1; JNU), Diuretic (f; CRC; EFS);  Activities (Carrot) – Vasomotor Stimulant (f; DAA). Dropsy (Number of letters: 6. Palindrome: No. Number of anagrams: 2. General TLDs: 4 (.net))

See also "Vitamin and Mineral Deficiencies Are Highly Prevalent in Newly Diagnosed Celiac Disease Patients" by Nicolette J. Wierdsma, Marian A. E. van Bokhorst-de van der Schueren, Marijke Berkenpas, Chris J. J. Mulder 2 and Ad A. van Bodegraven (pub. Sep'13) https://www.researchGATE.net/publication/257300290_Vitamin_and_Mineral_Deficiencies_Are_Highly_Prevalent_in_Newly_Diagnosed_Celiac_Disease_Patients.  

[*****] Refer Table 2: eg Antacids and (micro)nutrient depleted in “Drug-micronutrient interactions: Food for thought and thought for action” by Karadima, Vasiliki & Kraniotou, Christina & Bellos, George & Tsangaris, George (pub. May’16) https://www.researchGATE.net/publication/303090488_Drug-micronutrient_interactions_Food_for_thought_and_thought_for_action.

[******] "Health benefits and RISKS of plant proteins" by M Krajcovicova-Kudlackova, K Babinska, M Valachovicova (pub 2005, cited by 101) https://pubmed.ncbi.nlm.nih.gov/16201743/. NB. Some non-EATRIGHT® products have "water" as a "first" ingredient (ie water-weighted or water "filler") despite the "no gluten ingredients" claim (ref: 2:13-cv-02174-RSM dkt 32-2 p12).   

[*******] More than "eyes and ears" (Investigation of Competition in Digital Markets: Majority Staff of H. Subcomm. on Antitrust, Com. and Admin. 117th US Cong p.222 (pub. Jul’22)) “SENSES MATTER—”. Other essential faculties involved in preventative medicine include phenolic (hyposmia (reduced smell; multiple causes, including 'allergies'), anosmia (loss of smell)) and olfactory senses (hypogeusia (reduced taste; multiple causes), ageusia (loss of taste)). For instance, “hard-to-find specialty…peppers (Piperaceae)…from around the globe” provide important ”stimulating activities on the taste buds and olfactory system, producing a reflex increase in gastric secretion especially in elderly patients” J. Am. Geriatr. Soc. 54, 1401 by T. Ebihara et al.,(pub. ‘06). NB. a singled-out data entry for ethnobotany use: "smell" (background 'silver palm' exh. 26-9 pub. 04/07/14) USDA Phytochemical and Ethnobotanical Database for (coccothrinax argentea) (no entry for c. argent-ata or New Zealand 'silver fern' (cyathea dealbata)).

Of note: in-physical-store taste testing 'demos' have decreased over time (more: contracts, insurance excesses, extractive data requirements, retailer imposed middlers) desensitizing direct supplier-consumer interactions needed for product improvements and NPD (new product development). And, although there was a switch to in-physical-store "events" ('Gluten Free Fair' etc) requiring "event stocks", this was not itemized in the comma separation "demonstration stock..." list.

But, something really 'hard to swallow' ('eye irritant') is “...Martinez (SW SDD)” (ie SOUTHWEST Facility...)...a singular inclusion among multiple vendor email exposures: “Vendor Partners -WFM Regional Retail Purchasing Trasition communication” requesting "One Promo", 30% discounts, no privacy statement (region: Pacific Northwest (PN)) sent 30 Nov '11. An 'exceptional' power play, the same day as TTAB # 91202219 (filings #4-6) and contextually relevant id.4 "eventually, EATRIGHT branded products were distributed through WFMI’s own distribution centers and throughout WFMI’s network of stores in the Mid-Atlantic, SOUTHWEST, and Rocky Mountain regions". NB. leave 'No Stone Unturned', yet lack of signature by ...Martinez, StoneTurn Group...damages. And 'osten'do (Latin: exhibit, show) 'credible...in imperfect markets' (“Reinventing the Bazaar” by John McMillan (pub. 2002). With “Crisis Intervention: [for disorder] Disorder” as some chunks "(excluded or pending)" rather than swallowed Whole...

See also "Human sound systems are shaped by post-Neolithic changes in bite configuration" by DE Blasi, S. Moran, SR Moisik, P. Widmer, D. Dediu, B. Bickel (pub. Mar’19) https://www.science.org/doi/full/10.1126/science.aav3218.

[********] Which Bacteria Do We Eat With Organic and Conventional Apples? by Birgit Wassermann, Henry Muller and Gabriele Berg (pub. Jul’19) https://www.frontiersin.org/articles/10.3389/fmicb.2019.01629/full. Apple varieties, such as the “costard” (ref: New Zealand Gardener. A.H. & A.W. Reed. 1958. p. 445-7), now “appear extinct”. Activities (Apple) - Antiinflammatory (1; JNU). Indications (Apple) - Diverticulosis (1; JNU). Joseph, Nadeau, and Underwood (2001). Divert-i-cular disease (-cule, -cle, suff. of diminutives (animalcule (microscopic n.), particle) Oxford Dictionary, rev. ’52)

[*********] Kiwifruit enzyme actinidain (EC 3.4.22.14) [autolysis] of gluten proteins during simulated gastrointestinal digestion by Jayawardana Isuri A et al https://pubmed.ncbi.nlm.nih.gov/33035854/. Green kiwifruit gastric digestion of gluten 18.3% (c/- 4.4% without) Rutherfurd et al 2011. Food Chem 129:1681. See also: plant sources: Kiwi, Cat Powder or Silver Vine, Yellow Elder, Valerian or Garden Heliotrope of phytochemID: actinidine with bioactivity: anticholinesterase (anti-ChEI). by Duke, James A. 1992. Handbook of phytochemical constituents of GRAS herbs and other economic plants.

[**********] Is Candida albicans a trigger in the onset of coeliac disease? By Dr WF Nieuwenhuizen, RHH Pieters, LMJ Knippers, MCJF Jansen, SJ Koppelman (pub. Jun’03) https://pubmed.ncbi.nlm.nih.gov/12826451/ (Related: Index Medicus, p3231). "May provide important clues to the role of gastrointestinal antigens in rheumatic diseases" Arthritis and coeliac disease by Bourne JT, Kumar P, Huskisson EC, Mageed R, Unsworth DJ, Wojtulewski JA.. (pub. Sep. 1985) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1001716/

To Be or Not to Be a Pathogen: Candida albicans and Celiac Disease by Giorgia Renga, Marina M. Bellet, Claudia Stincardini, Marilena Pariano, Vasilis Oikonomou, Valeria R. Villella, Stefano Brancorsini, Carlo Clerici, Luigina Romani, and Claudio Costantini (pub. Dec’19) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6906151/.

"Yellow or orange-yellow color…produced from yeast [eg Candida famata (accounts for 0.2%-2% of invasive candidiasis (ref: PMID 23085777))], or more usually synthetically” (ref: Additive Code Breaker pub. 1984) E101 "Riboflavin" with ADI 0-0.5 mg/kg bw/day. Where ADded E101(i), E101(ii) "limited data from clinical studies…insufficient to assess whether potential high intakes from all combined sources cause adverse effects" (ref: EFSA pub. 22Oct13). And "all combined" examples 2:13-cv-0274-RSM 32-2 p4-7 (pub. 11Apr14), PLU 35500 and PLU 40198 (WFMI photos 17Mar25). Vitamin B2, a water soluble vitamin, naturally synthe-sized by bacteria in the large intestine ("human, breast milk, fluid" (eg 0.06ml/100ml 4%DI (F10054) or "cow" (eg 0.06mg/100g 4%DI (F1050) ref: NZ Food Composition Data).

[1] “Increase dietary fibre intake could assist in more successful vaccine protection” Potential Association Between Dietary Fibre and Humoral Response to the Seasonal Influenza Vaccine by Cait Alissa et al (pub. Nov'21) https://www.frontiersin.org/articles/10.3389/fimmu.2021.765528/full. NB. Eat Right Foods Ltd (ERF) first introduced “high in fibre” food products to the market in 2005...just one example of ‘early adopter, near-medical need’ R&D&I initiatives (New Nutrition Business; Vol. 16 No. 6. “News Analysis”, April 2011 p4 [USPTO 3718968 etc] “fell foul of a large company’s inability to slowly and patiently grow small brands and the false urgency to make everything a $100 million success overnight”; p5 “How Trends Evolve”). Although ERF “activities” have included “mass-market time”, the company is currently (contain)ed.

[2] Food for Special Medical Purposes proposal 242 https://www.foodstandards.gov.au/consumer/nutrition/foodspecial/Pages/default.aspx

[3] The EATRIGHT® Cookies and Crackers are a natural source of essential amino acid tryptophan (100 to 535mg/100g), methionine (87 to 535mg/100g). Tryptophan is a precursor for a number of metabolites and neurotransmitter, serotonin (see eg https://doi.org/10.1111/j.1365-2982.2009.01370.x, with numerous cross references). L-methionine: "Improvement of protein quality. Modulation of lipids metabolism". European Food Safety Authority Unit on Dietetic Products, Nutrition and Allergies Consolidated list of Article 13 health claims (pub. Apr'11)

[^] Encouraging low-cost analytical testing for the full scope of menaquinone (ie vitamin K2, MK4-MK13) content in ‘MILK’ and ‘MILKFAT’ (rather than ‘NO TEST’) to assist ‘food as medicine’ progress to therapeutic substantiations. Sadly, no New Zealand testing currently available. Hence, promixates as anti-haemorrhagic natural source. 

[†] chloros’is n., anaemic disease with greenish complexion in young women, green-sickness. Hyperbiliverdinaemia or green jaundice, with high level of bilirubin in the blood. Indications (Carrot) - Jaundice (f; CRC; JFM), (Chicory) - Jaundice (f; FAD; VVG; WO2), (Grape) - Jaundice (f; BIB), (Hops) - Jaundice (f; CRC; MAD), (Pineapple) - (f; IED), (Pumpkin Seed) - Jaundice (f; JFM), (Rice) - Jaundice (f; DAA), (Apple) - Gallstone (f; DEM) et al. Duke, J. A. et al. 2002. Handbook of medicinal herbs. (L. galbus yellow)

KEY to symbols used: [*] or asterisk, is used to reference cited material (eg scientific or erudite research); [#] or number, is used to reference on-label or in-shop nutrition information; [^] or caret, is used to insert additional meaning; [†] or obelisk, is used to reference material no longer easy to retrieve; colon, n. Punctuation-mark or stop (:). [Gk kolon limb]. colon, n (anat.). Greater part of of the large intestine. 

A small sliver of illumination where image size and certain indices appear to “matter” (v.) more than “matter” (n.)

This page dedicated, in loving memory, to R.A.S. (nick'name: "Chard") stomach removed Mar’09, displaced (https://www.bbc.com/news/av/world-asia-pacific-12575775, notable length of aftershock sequence including cadaver), lost his battle Oct’11.