"Often more important than name recognition is what the name means, the brand associations… a new consumer brand can take $50 to $100 million to establish" according to Strategic Market Management Guru David A. Aaker.
The EATRIGHT® brand is synonymous with health-wellness and is the only brand registered or has current applications for the words EATRIGHT or EAT RIGHT stand-alone for food or supplement products. It is registered in the United States, Australia, New Zealand and the United Kingdom and has “incontestability” status with the US Patent and Trademark Office.
The company was a supplier to Whole Foods Market in North America and the brand is protected worldwide by legal agreements with one of the largest food and drug retailers in the United States.
A former President of Whole Foods Market Pacific Northwest region, strongly recommends EATRIGHT®.
"In today's specialty, premium and natural retail sector, (EATRIGHT®) fills an important part of a retailer’s product strategy. It is matched perfectly to consumers that are deeply committed to health and diet. Your company also provides great service and quality".
To date, the brand has been used on a range of cookies, crackers, fruit-vegetable and snack products. Using the existing “food preparations adapted for health-medical purposes” brand registrations, EATRIGHT® could be extended to over 200 different products... fresh and frozen products, soups, sauces, cereals, pastas, seafood, pre-mixes, supplements, beverages ... in fact any product with health or functional food attributes.
Eat Right Foods welcomes enquiries from retailers, food manufacturers, food service, distributors, wholesale or health-medical companies to leverage on the EATRIGHT® brand opportunity to gain a superior market entry strategy into the health and wellness sector.