EatRight Foods
More Benefits In Every Bite
P.O. Box 1525 , Nelson , New Zealand
+64 3 546 4501    +64 274 321 515    enquiries@eatright.co.nz

Bespoke Products

Over the years (as a 'Global South' food provider) we have designed, redesigned, made to measure, sourced, processed, packed and/or distributed a diverse range of bespoke, bespeak [stipulate for (ref: OED 4ed)], boutique products for numerous customers. The SHOP > EATRIGHT® library of distinctive, inventive, custom (ingredients you can pronounce™) products includes

  • Chocolate ["nibs of [Project] GOLD[MINE report]" [^] no ADded sugar, low glycaemic load ("virtually impossible" mainstream market) 
  • Vegetable products; pasta, hummus, meatless patties, kumera/potato roasties, pre-packed salads and other plant forward products
  • Cereal-granola product: "Natural Muesli" (hot or cold optionality)
  • Soup (broth or pottage); [label "proofs" of] brand concept “Chicken & Rice Soup”
  • Cookies; Stevia (Korday, Busy and Carob) [†], Rice & Spice [*], Freebee [††], low-GL (Candid [1], Flaxseed, Savoury), Colostrum (concept). Bespoke, localized, versions for Canada [^^], America, France, Singapore, Korea, Japan, Hong Kong (eg Wellcome Group, Health-Gate), Taiwan including fresh, frozen or chilled 'raw' (egg less) product options.
  • Crackers: Cracker Flats, Corn Thins, Chickpea Snackers
  • Bread: frozen and IQF “cookie dough [Dairy-Deli-Bakery] variants” [^^^], fruit bread, stollen
  • Cakes; Sticky Date; Corners (Nut, Happy (seed-based [*]), Muesli, Prune); Pudding (Kings)
  • Fruit products, 'Pacific Rim' dried fruit snacks; mincemeat [^^^^] (5 fruits, 4 “medicinal” spices); boysenberry soup (no longer available; NZ/Nelson concentrate facility closed)
  • Sweet Spreads; 100-percent-fruit and vegetable mashups [†††]; low glycaemic response with potential food use of (Cucurbitaceae family) siraitia grosvenorii; low-methoxyl pectin and other natural [low sugar] sweeteners [**]
  • Seasonal, occasion or theological products and services; gift packs, gift wrapping etc
  • Unfinished tales of the proprietary protected (incubated) EATRIGHT® bio available nutrient products SHOP > BESPOKE

Other, catered to individual needs, products and project assistance include

  • Various non conventional (non CBOT) flours and seed products eg 'millet' [^^^^^], ingredient-product mixes; New Zealand bushbiotics; alternatives inulin sources eg Arnica montana rhizome (mountain tobacco), Dandelion root (lion’s tooth); other lignan sources eg burdock root or gobo (lappaols A, and diarctigenin, neoarctin, and others) [3]. Cosmetic potential horse chestnut (Aesculus hippocastanum L) flour for ’clearing’ and redness reducing properties, and its effectiveness in preventing cellulitis (ref: Encyclopedia of Common Natural Ingredients by Khan and Abourashed pub. 2010)
  • Various other preserved fruits (eg grapeskins [***]), (squashed) vegetables eg olive growers export cluster (very low free fatty acid and peroxide levels (multiple Olea europaea evergreen varietals)), green unroasted coffee beans, by-product/waste product (secondary market) offerings, green amaroid hop flowers [****], invasive-green seaweed (Undaria pinnatifida) [*****]. Where class 005 "food preparations adapted for medical purposes" [durable] c/- "prepared ["nutrient [wet, hot-cold bar] density" (ref: 2:13-cv-02174-RSM dkt 27-1 p7), perishable] foods" and "green [wet] lumber" stock trader [Joe Siegel] (ref: Nassim Tabel pub. 9Aug12)
  • Various non edible accessories such as household or "kitchen" equipment items eg towels (dish, tea), cups, candles, jars/buckets, baskets, books [††††], green bags etc. Special items (L temere at random) such as EATRIGHT® branded demo "tools" "kit" (including things like 'utensils', boards, roll up banners, flags, A6 flyers, table, tablecloths and other 'decorations'), EATRIGHT® printed on white t-shirts and EATRIGHT® embroidered on grey hoodies; magazines, and 'the CD' (Viva Chamber Orchestra Nelson). Specials (at regular times) such as occasion cards (e-cards, postcards), newsletters, website links etc.
  • Unique, product identification (signet) coding system currently shelved. 

If you would like to purchase one of these back catalog EATRIGHT (trademark) "tailored" products, available in wholesale, bulk order quantities (all cost inclusive prices), please  email us for more detail. Or, if you have a difficult to find product, we use 'differentiated' knowledge to help curate it for you (product samples and small pilot plant production runs, by arrangement). The R, D & I (research, development and innovation) follows standard (occurs in New Zealand, seeks to resolve [health and forensic [adj. of courts of law [FORUM (forum, marketplace)]; "3.5 Other medical sciences" (ref: (FOS) classification in Frascati Manual)] scientific or technological uncertainty, follows a systematic approach, seeks to create new knowledge, or new or improved processes, services or goods) guidelines. And International classifications (IC) services Class 40 and Class 42 for the registration of marks under the Nice Agreement (12th edition [relevance to 8th edition developments]).

If you are looking for a great gift, but unsure what to buy, try our EATRIGHT® online shopping vouchers with multiple dollar bespeak variations. All you have to do is choose how much you would like to spend, select and then purchase the voucher. We will deliver it by email so the recipient can choose what they want and when they want it. And, just like a physical gift certificate, the receiver can spend it all at once or over several deliveries. The digi voucher can also be used to pre order and pre pay seasonal or sell out fast items, with no voucher expiry dates (ie no PNBL fees). SHOP > VOUCHERS

Although you have always been able to use our online shop to donate or gift products, the voucher system enables donations of EATRIGHT® products to charities [†††††], food banks or schools to be made with greater transparency, so no need for additional form filling “in kind” product donations to Conservation Societies, Not for Profits etc. And please get in touch for a list of fundraising product options an ambidextrous person from our ‘more benefits in every byte’ business is here to help.    

  • Scrumptious EATRIGHT® Pre-Scribed Super-Seed (Salutary Cereal): an incremental yet curative functional food with selectively sprouted seeds and bitter botanicals. Contributes to normal: connective tissue structure, neurological, nervous, psychological and cardiac functions, macronutrient metabolism, electrolyte balance, reduces fatigue [2] without supple'mental minerals or vitamins added
  • Foodarmacy™ gradus: 942100113.... | No nasties | Not mass produced | Bio-Econ §s | Certified organics | All non GMO | NZStory#s | GRIN Nomen | RDIs | PVRs | DIAAS | NZFSA SD9 | EFSA IDs | Bio-activities | Polyphenol RFs | Enzyme ECs | Phytochem IDs |
  • Distinctive, pragmatic and syntactic, more benefits in every bite, sense filled, water-lessened, vegetarian foods and other products
  • Not over processed, extruded or mass produced; no nasties, water lessened, worry free
  • Re:discover the unique EATRIGHT (trademark) cracker and cookie benefits [zero barley hordein or rye secalin prolamins] preferences, less flash more function
  • Rethinking ways to enhance and preserve natural essential micro nutrients and bioactives NOT removal then recapture fortifiers as well as minimizing food waste
  • FRET FREE fabulously flexible online shopping. No account needed, no fees added, an easy peasy ‘seamless transaction’ process. Ad-less in an over ad+ded world.
  • EATRIGHT® Better Shipper Bruise-less Apple Rings Initiative: One Pack Only for One Kg “rather than a multi-waste box, bag”, container(s), caps/lids
  • A Kiwi currency ecommerce price hold. (Default is NZD (sales tax inclusive); worldwide currency options)

ONLINE SHOP   Secure payment, 1-2 day delivery (NZ), no minimums, FREE shipping on orders over $49, satisfaction guarantee

"I truly enjoyed your ginger biscuits. Thank you for making tasty, healthy and safe products! Warm wishes" Kim, Boston, USA

 “Sending to my sister and niece in London (UK). I have been sending them to her periodically since 2012. It just shows how unique your products are” Meredith, Christchurch, NZ

 “the new packaging is great and takes up less space” Jennifer, Auckland, NZ

 “happy to be carrying a less processed fruit in our rations room. We have a sign in our room that talks about you all as well, hoping to spread the word about your awesome products. I shared them with staff and everyone super fell in love with the kiwis”. Katie, Arizona, USA

 “she loves the chocoholic ones for afternoon tea, & they're a much better choice than supermarket brands. Tastier too” Samila, Nelson NZ

[^] "[chocolate] nibs of GOLD" (ref: USPTO SN 87722344 3/29/2018 c/- Project GOLDmine "diversion numbers ignoring…high predicted capture rates" (ref: FTC v. WFMI appeal from 07-cv-0l021-PLF footnote 10, p13-14). "GOLDen [opportunity] Syrup" (ref: USPTO SN 87722344 29Mar18 Class 35 c/- Class 30 EATRIGHT® Mince Pies (seasonal product); [William Humsi quote, world's leading pricing advisor]). Where Class 05 includes "GOLD (Dental amalgams of)" and

  • "(ECF No. 38) is GRANTED" (ref: 2:16-cv-01636-RFB-CWH dkt 90 pub. 3/29/2018 opinion United States District Judge Richard F. Boulware II). Where ECF (noun) (US, law) electronic case file, (proper noun) extracellular fluid (ref: Wiktionary).
  • "Whole Foods…would not produce…documents dated prior to January 1, 2011" (ref: 2:13-cv-02174-RSM dkt 64 id 20), "ESI for the far more important period of 2009 through 2011…good faith requirement…playing a game of "gotcha"" (ref: 2:13-cv-02174-RSM dkt 63 p10 ln 14-17)). [“mechanism for profiteering…companies can communicate their intentions to raise prices…via public airwaves ["Letter to Stakeholders" WFMI 2009 Annual Stakeholders Report” p5 “Beginning in 2010… Eat Right America™]…an “invitation to collude””]
  • “Applicant’s abandonment did not include proof of service ["parties’ services overlap [Class 035]…services of the parties overlap [Class 044 incl. alternative medicine (RFP # 40, 43: order 11922 [speechteam] 3Dec02) services]" (ref: USPTO SN 87722344 3/29/2018)] upon opposing counsel as required by Trademark Rule 2.119(a)” (ref: TTAB 91202219 dkt 79 footnote [Class 005, Class 016 [2:13-cv-02174 dkt 55-1, p39; dkt 57 id 5 (FTC Act §5) et al], Class 025, Class 029, Class 030]
  • “[Amazon, Apple, Facebook, and Google] declined to produce certain critical information and crucial documents…material withheld was identified by the Committee as relevant to the investigation and included…(2) documents that were produced to antitrust authorities in ongoing investigations, or that related to the subject matter of these ongoing investigations” ((ref: CPRT-117HPRT47832 p3)
  • "EMPHASIS [strong emphasis] on perishable products" (ref: 2:13-cv-02174-RSM dkt 27-1 p17, p25) but "pricing issues" (ref: 2:13-cv-02174-RSM testimony 25Jun14 p75 ln 17). Where US$7.99 Mar’05; then US$8.49; then US$8.99; then US$9.49 in Mar’08 [WFM NC], "as high as [US]$9.99 from Mar’08 onwards [WFM PN]” (ref: 2:13-cv-02174-RSM draft Def. RFA 21 (17Mar14), "price history" to counsel 27Mar15). Where "intentions to raise prices…especially ["Whole paycheck", Amazon…Prime price hike] during earnings calls". Amazon (11Mar25) stockpiling…["anticipatory", bespeak]. Where [54% increases] pricing, [contributed to half of inflation] pricing, [30% profitability] pricing, [53 percent of inflation] pricing, [online retail] pricing (ref: Hal Singer pub. 10May25)
  • "Whole Foods Market's ban on photos…stealing information on prices", "food porn" (ref: Elephant Journal pub. 22Feb09), see also "creative imitation…assimilate…competitors' innovations" (ref: 2:13-cv-02174-RSM dkt 111-12 p8; ["fiber"] dkt 27-1 p13)
  • "Non-perishables" (ref: 2:13-cv-02174-RSM dkt 27-1 p6, p10, p17, p25) or "grocery" product “cost is too high . that would be $6.99 retail” (ref: WFM (CE CEN) email 15Jun07) but "able to manage" (cost + markup)..US$5.25/box retail
  • Evidence of "predatory or pocket pricing…to drive a rival out of business" (ref: Tom Pullar-Strecker pub. 25Mar25)
  • “89605 - McKenna” WA 98053 a shop.eatright.co.nz order 28Jun14 @ US$5.28/tub (ref: 2:13-cv-02174-RSM Def. RFP 40&43) but "perishable" distribution chain used, for this order, within USA . Order comments “Whole Foods, who no longer [stocks] these are a must have!” [A “financial professional at Merrill Lynch, Pierce, Fenner & Smith", acquisition financed by GOLDman-Merrill] and "toss over the fence" [(phrase, informal, Australian) unreasonable, unfair or unjust (ref: OED)]
  • “antitrust plaintiff suffers continuing antitrust injuries from anticompetitive changes to MARKET STRUCTURE that arose from a proven antitrust violation" (ref: Optronic Techs., Inc. v. Ningbo Sunny Elec. Co., 20 F.4th 466 (9th Cir. 2021) Before: A. Wallace Tashima et al [emphasis added]. Where "GOLD it mines will be from the pockets of consumers…avoid nasty price wars…Exhibit 1 (Feb 15, 2007)" (ref: FTC v. WFMI 07-cv-01021-PLF Exhibit 1A public 1Aug07). "9th Circuit has recognized" (ref: 2:13-cv-02174-RSM dkt 64-3 redacted 23Oct14), "Judge Tashima so recommends" [9th Cir. Appeal 18-35473; dkt 55 12Aug19] but also "GOLD AND…AND GOLD" (ref: 2:13-cv-02174-RSM dkt 1 Exhibit A).

Document 35 affirmative defenses A. Estoppel, B. Unclean hands, C. Anticipatory breach, D. Misrepresentation (ref: 2:13-cv-02174-RSM), document 38 declaration and Rule 38 "frivolous [9th Cir. 15-35524, 18-35473] appeals - damages and costs" (ref: Cornell Law School, NY); 2:13-cv-02174-RSM dkt 149 (1+4+9=14; 1+4=5 [FTC Act §5]) [emphasis added]

[^^] NZTE Product Review Committee (PRC), Toronto, Canada (pub. May’07) “Huge market for these – tastes great considering what they are…considering all [EATRIGHT™] health benefits”.

[^^^] “The Yale Non-toxic (commercial food storage) Method of Eradicating Book-eating (bookworm) Insects by Deep-freezing” by Kenneth Nesheim (book pub. 1984, online authority reqd. pub. Oct’09)

[^^^^] "Mincemeat" is a traditional or common name, in certain countries, for the ‘filling’ used in Christmas Mince Pies. However, for the EATRIGHT® Fruit Mince, dried grapes (red, green, large or small) not chopped or “minced”, skin-on apples grated, GOLDen syrup et al. Where "shades of gray, played out in deception, seduction and bad faith" (ref: Operation Mincemeat film (2021) quotes IMDb.com (IP Location: Amazon.com Inc); 2:13-cv-02174-RSM dkt 38 "affirmative defenses"). 

[^^^^^] For human consumption common 'millet’ (Panicum miliaceum) (NPD RFI Apr’13; RFP No. 45 Feb’15) rather than monoculture ‘pearl millet’, in what the cow eats matters, ‘experimental’ ID 1750333 (pub. Sep’21)

[1] Rutin has therapeutic effect on septic arthritis caused by Candida albicans by YongmoonHan (pub. Feb’09) https://www.sciencedirect.com/science/article/pii/S1567576908003391. "Candid Cookie" product developed May'03, EAN verification Jul'03, online shop loaded Jul'03, exports to Australia (in particular), priority of use pre-dates USPTO nos. 78524766, 78542646.

[2] Selected FSANZ general level health claims (schedule 4) https://www.foodstandards.gov.au/code/Documents/Sched%204%20Nutrition%20and%20health%20claims%20v159.pdf

[3] Adding Lignan Values to a Food Composition Database Journal of food composition and analysis Vol. 20, Issue 2,Pages 99-105 by Blitz, C.L, S.P Murphy, and D.L.M Au (pub. Aug’06) https://doi.org/10.1016/j.jfca.2006.05.006. with more than "Lariciresinol, Matairesinol, Pinoresinol and Secoisolariciresinol"  

[*] "Reductionist Rant: Principals of Spice Therapy" by James Duke PhD (pub. Dec'11)  https://www.americanherbalistsguild.com/files/journal/Reductionists%2520Rant%2520Spice%2520Therapy.pdf. Evergreen trees producing eg carob, anise, cinnamon, cloves, kawakaka and numerous others. "Hypotriglyceridemics: Herbs and Foods versus the Synthetic Silver Bullet" by James Duke, PhD. Widespread in seeds; PhytochemID: Niacin (vitamin B3). PubMedID: 19915217, 22085343

[**] Pectin (dried apple pomace, 10-20%) has been "reported to exhibit bactericidal effects on Gram-negative and nonspore-forming Gram-positive bacteria, including Salmonella typhi and Escherichia coli from the former group and Staphylococcus aureus from the latter". Other pectin-rich plants: carrot, et al. Encyclopedia of Common Natural Ingredients by Khan and Abourashed (3rd ed, 2010). And pectin "reduces blood glucose rise after a meal" EU approved health claim, FSANZ deferred. Apple pomace from juicing with low, if any, levels of patulin (PAT) reduce capillary permeability; is antispasmodic and hypertensive (R. A. ByeJr., Econ. Bot., 40, 103 (1986) PubChem Compound Summary for CID 4696.

Hydrangeic acid from the processed leaves of Hydrangea macrophylla var. thunbergii as a new type of anti-diabetic compound by Hailong Zhang, Hisashi Matsuda, Chihiro Yamashita,  Seikou Nakamura and Masayuki Yoshikawa (pub. Mar’09) https://doi.org/10.1016/j.ejphar.2009.01.005

[***] Geographical Indicators Register https://www.iponz.govt.nz/about-ip/geographical-indications/register/?location=nz&sort=alphabet "Marlborough, New Zealand" Pinot Noir grape skins. ‘Grape skin color (betanin)’ glucoside of betanidin, grape skin extract or enocianina "reported to have antifungal activities (e.g., against Penicillium notatum and Aspergillus species) and strong vitamin P (bioflavonoids) activity. A grape anthocyanin (delphinidin-3-monoglucoside) has also been reported to inhibit the growth of Lactobacillus acidophilus". Leung’s encyclopedia of common natural ingredients used in food, drugs, and cosmetics by Ikhlas A. Khan and Ehab A. Abourashed (3rd ed. Pub. 2010).

[****] Humulus lupulus Linnaeus or Hops (Family Moraceae “fig”, mulberry family or Cannabaceae) https://npgsweb.ars-grin.gov/gringlobal/taxon/taxonomydetail?id=19415 “Human Food, Vegetable, Potential”. Female or strobuli are the medicinal (active xanthohumol) sources from the flowers or cones. See “Natural production and cultivation of Mediterranean wild edibles. Ethnobotany and food composition tables by Molina, M. et al. (pub. 2016) note. young sprouts” and others. Natural source of many compounds eg rutin (2000ppm, activity count 87) and vitamin E, vitamin C, vitamin B6 or folate. Alpha 11%, PVR Hort4337, USPP31853P3, a 'superplant' varietal, a carminative herb. “The bitter acids exhibit antifungal activity against Candida...The flavanones are antistaphylococcic, antifungal". Indications (Hops) - Menopause (f. HHB) and others. Duke, J. A. et al. 2002. CRC Handbook of medicinal herbs. 

[*****] “Metals in New Zealand Undaria pinnatifida (Wakame)” Open Journal of Marine Science by Leo Hau, John Robertson, Lindsey W. White (pub. May’14) https://www.researchGATE.net/publication/272879398_Metals_in_New_Zealand_Undaria_pinnatifida_Wakame

[†] Tropical Plants Yielding Clinically Useful Drugs. Species: Stevia rebaudiana Bertoni (Compositae: Asteraceae). Drug: Stevioside, Rebaudioside A. Action/Clinical Use: Sweetner. Species: Theobroma cacao L. (Sterculiaceae [Malvaceae (another well-known member is cotton with fiber, seed and oil uses)]). Drug: Theobromine. Action/Clinical Use: Diuretic. Farnsworth, N. R. & D. D. Soejarto. 1988. Global importance of medicinal plants (unpublished draft manuscript rev. 23). Activities (Stevia) - Diuretic (1; AMA); Vasodilator (1; AMA) et al. Alternative Medicine Alert (AMA) (vol. 2(3), March 1999). 'Weak antimicrobial activity of unidentified fractions has been reported against…Proteus vulgaris' (Encyclopedia of Common Natural Ingredients by Khan and Abourashed (3rd ed, 2010)

[††] “I purchased Freebee (Phoenix dactylifera and Malus domestica) cookies in the past at Los Gatos … How much is shipping to Campbell” (Dec’11). Related to Mineral (Nut & Seed) Rich Cookie “Major Mineral Claims of: Potassium, Sodium, Calcium, Magnesium and Phosphorus and Trace Minerals Claims of: Copper, Iron, Manganese, Selenium, Molybdenum and Zinc … an alternative to supplementation for vegans-vegetarians” (Jan’12)

[†††] Considered for “global” distribution (“jam", "adjacent" product to crackers). Varieties such as plum (greengage 9421001 13113), green kiwifruit and ginger, carrot; 'traffic' jam packed. Activities (Carrot) — "Anthelminthic (1; PH2; WBB) expels intestinal parasitic worms; Indications (Carrot) — Pinworm (threadworm,Enterobius vermicularis only infect humans) (1; APA; WBB), Worm (1; APA; CRC; PHR; PH2)" etc. Lycopene source: carrot 80-140ppm and others: Anticancer, Antitumor (Bladder, Breast, Cervix, Prostate), Antioxidant, Antiprostatitic, Antiradicular, Amphetaminagenic: (psychoactive) myristicin 68ppm, Hypocholesterolemic 60 mg/man/day/3 mos, Prooxidant 20 ug/g. Dr Duke’s Phytochemical and Ethnobotanical Databases. 

See also "Queen Anne’s Lace; Daucus carota L. subsp. carota [wild carrot, ancestor of garden carrot] Indications (Queen Anne's Lace) — Worm (1; APA)" et al. Handbook of Medicinal Herbs by Duke, J. A [Ph.D Botany, Uni NC]. et al. (pub. 2002). “Although carrots contain more sugar than any vegetable except beets, the fiber ['carrot dextrins'] prevents this sugar from surging into the bloodstream and causing insulin spikes"(JNU). Joseph, Nadeau, and Underwood (2001). A 1995 study of carrot extracts showed that it protected the liver from carbon-tetrachloride damage (APA). Peirce (1999). “Polyacetylene concentrations...highest in wild carrots”. Quantitative Raman spectroscopy for the analysis of carrot bioactives. Contributors: Killeen, D. P.; Sansom, C. E.; Lill, R. E.; Eason, J. R.; Gordon, K. C.; Perry, N. B. (pub. Feb’13) https://pubs.acs.org/doi/10.1021/jf3053669.

[††††] eg Real Fresh Food, Healthy Meals for Busy People" by Anna & Roger Wilde (nee Wild) (pub. 2009) and others

[†††††] eg “Hope School Country Bazaar” EATRIGHT® product donations (Sep’09). "bazaar’ (-zar), n. ...market; fancy fair to raise funds for charities &c. Pers.". Pocket Oxford Dictionary, ed. 4, 1952. 

Etymology: ["] or quotation mark, is used to reference customer feedback, [†] or obelisk, is used to reference material no longer easy to retrieve, [^] or caret, is used to insert additional meaning, [#] or number, is used to reference the source of nutrition on-label or in-shop information