EatRight Foods
More Benefits In Every Bite
P.O. Box 1525 , Nelson , New Zealand
+64 3 546 4501    +64 274 321 515


Welcome to the EATRIGHT® FOODARMACY™ foyer of the refreshed EATRIGHT® shop

  • Scrumptious EATRIGHT® Super-Seed (Salutary [*] Seven Seed Cereal). Contributes to normal: connective tissue structure; psychological, neurological, nervous, COGnitive, cardiac and immune system functions; fatty acid and macronutrient metabolism; fertility, testosterone levels in the blood and reproduction; electrolyte balance and the reduction of fatigue [1] without suppleMENTAL vitamins or minerals added to the ingredient list
  • Sense-full EATRIGHT® cookies, crackers and outshine bars. Inherent, not added, sources of essential vitamins A, B1 & B3, essential minerals IRON, Mg, Zn, K, [2], bioactives amino acids, prebiotics [**] and, product dependent, endogenous enzymes. Synthesis in the gut not the lab. Low or no lactose, no sugar alcohols, 65% less total sugars, no raising agents
  • Product: ingredient: Phytochem IDs | Enzyme ECs | Polyphenol RFs | Bio-activities | EFSA IDs | NZFSA SD9 | PVRs | RDIs | GRIN Nomen | NZStory# | Non GMO | Certified organics | Mild processed | Not mass produced | No nasties | 942100113... [3]. 
  • Water-lessened, life enhanced: wild harvested (uncommon) mushroom mix, organic kiwi fruit (gold or green) and multi varietal organic apple rings with botanical and habitat outshine efficacies. Always grown outdoors, with ‘more UVB sun actinism [3], less pollution, less pests and diseases’. Contribute to increased daily intake of fruit, vegetables (and fibre). Always robust, never bruise, ready-to-eat (RTU)
  • FRETLESS flexible, not fixed, online shopping, mail order, email order and phone order. No account needed (no lock in, no password lock out), no fees added, an easy peasy 'seamless transaction' (ad-less in an over ad+ded world) 
  • EATRIGHT® food products have label requirements in one easy-to-find, front-of-pack space [^]. Likewise, each EATRIGHT® product shop page, has the scope of its "Details" in one place so NO separate ingredient, nutrition, attribute, shelf life, pack types, sizes, product prices, photo pages or steps 
  • Another EATRIGHT® Better Shipper Initiative: ONE Pack Only for ONE Kg “rather than a multi-waste box, bag...”, no lid/cap containers, no added carrier-courier packs, ZERO wrapping/'strapping'/packing tape. Product label, shipping label, 2.2 pound (1-kg) of product contents, one biodegradable transparent pack, ship-able anywhere (EATRIGHT® Organic Dried Apple Rings, other product EATRIGHT® possibilities)
  • NO New Zealand online foodarmacy price increases, NO pack downsizing, not water-weighted. (Default currency $NZ (tax inclusive); world currencies too). EATRIGHT® One Day (Zero Ads; Ads Zero (backwards)) cruelty-free, 'be nice', book available now

We carefully select, craft and/or produce, less processed and iconic, non GMO plantful products from New Zealand; saving you time, reducing choice overload with no expired waste. And we remain committed to organic, mainly organic products and processes since “organic reflects an intent to protect human health; and organic is the easiest way to improve your health” (OANZ reports) [***]. Our NEVER complaisant [no detached reality, non elephantine] spirit of redefining food lives on. First the Nut Corner [†] reclassification, the ‘health halo’ EATRIGHT® cookies (less total sugars, high in [less refined] beneficial prebiotic fibres), the scope of wholesome (portioned) snacks, the EATRIGHT® Superseeded (version 3.0) Cracker benefits (natural source of niacin, thiamin, magnesium, iron, zinc and manganese), the organic vitamin boosting soft dried fruit, re;purposed products and other re'evolutions most are only available here (including by ‘written request’ from a medical practitioner, dietitian or responsible institution). As you will find, the EATRIGHT (trademark) products are kindly to you (your health and your wallet), kindly to the environment with pleasure by-products and significant traces of yumminess.

The EATRIGHT® nutritious, all season enabled products have “within food” multi functional bioactive ingredients (enzymes, minerals and vitamins NOT added to the ingredient list). The nature motivated, full sensory, integrated food functionalities and matrices work with your digestive processes (plantful not plant exclusive) for overall META'bolism of META'bolites shown in META-analysis improvements (regulation of energy, controlled absorption of nutrients, bioactives etc) [****]. Even your digestive bio-waste is thought to improve; a better in for a less wasteful out.

The transition to eco-sensitive, compostable (home, facility-able) PFAS free, zipper-seal packaging is now complete. As you will find, the deconstructed-reconstructed 'more attuned' label tabulations include updated ingredient information, elevated product virtues, extra nutrition 'component(s)' and the packaging material (made from plants, not plastics) is, in most cases, transparent. This allows you to see the differing shapes (geometric and miscellaneous designs) and colours of the scratch made products (rather than typical colored overwrap’ packaging, often referred to as ‘real estate’ ad space sometimes without even the bare minimum of content 'representation only' requirements).

Depending on the product, the best quality (70% or more certified organic) content(s) include unhulled selectively activated seed blends; slower to digest carbohydrate source (assists in the stabilization of blood sugar 'swings'); fresh, stoneground, naturally non gluten grist; shredded/chipped raw carrot (secretolytic, phytochem: trans-isoasarone); raw green ginger shavings; vitamin rich (growth hormone rBST, rBHT free) butter from year round, grass fed, mixed herd cows [*****]; diverse prebiotic types (eg chicory root, unfiltered multiflora native bush honey (including K?nuka, honeydew [******]) and others [4]); sun dried spices eg cinnamon [with glutathione S-transferase (GST) activity]; 70% dark chocolate cocoa powder and non-centrifugal raw sugar (NCS); wild harvested bitter botanicals; unfiltered unpasteurized raw apple cider vinegar (ACV); natural vanilla extract etc to produce premium quality, 'exceptional flavor' EATRIGHT (trademark) products. Please refer to individual product labels (online shop pages) for specific details.

Although “many assume that eating local is key to a low carbon diet, transport emissions [by sea] are often a very small percentage of food’s total emissions – only 6% globally" [*******] with international food trade providing important nutrient deficiencies and New Zealand made 'the NEXT BEST thing to local'. In addition, food is much more than the sum of its (nutrient) parts [********] (see also ‘alternative paradigm’ CIM (carbohydrate insulin model) [*********] and "experimental food" research). So thank you for taking the time to rediscover EATRIGHT® more benefits in every bite products (including our bespoke options (with co-shipping sea-ability ex-ports)).

EATRIGHT (trademark registered) food products are, most often, New Zealand grown, packed or made to strict quality standards. The evolving range (although always non GMO) have been supplied to many different countries and a wide range of traditional (fragmented) and non traditional (integrated, disintermediation) distribution systems and channels since 2001. As we continue to transform (through the use of nimble, frugal, business re:orientations), we are always rethinking pragmatic ways to supply and repair global food chain bottleneck ('hourglass') constrictions in a holistic and mindful way.

Mindful shopping encouraged. 'Designed (most often) in NZ', great service, realistic prices and disruptive, enigmatic thinking, available through our secure, less flash more function, e-organic, responsive (RWD) website. And thank you for your feedback, it is sooooo important in the process of being able to improve what we do for you. 

ONLINE SHOP   Secure payment, 1-2 day delivery (NZ), no minimums, FREE shipping on orders over $49, satisfaction guarantee

EATRIGHT® Erudite nb. several research documents are relevant only to their title, abstract and keywords (due to institutional access requirements, paywalls and other limitations). We also do not rely on h-index only citations encouraging epistemic diversity in areas of potential "blind spots"

[1] EU approved health claims FSANZ included in Standard 1.2.7 Many, but not all, available virtues are highlighted for this research resourced product

[2] FSANZ Nutrition Panel Calculations using multiple input data sources. We careful select differentiated ingredients, and use a combination of proprietary processes, to enable vitamins, minerals, amino acids and enzymes in natural source SUBSTANTIATED claimable quantities NOT [over-processed removal, then recaptured fortifiers or isolates] added back to the ingredient listings. These significantly differentiated [L ferro carry] SUBSTANTIATIONS [L sto stand] include, but are not limited to, USDA databases (animal, in vitro and human studies), EFSA (“effects of a substance on the [human] body”) and pre-approved by FSANZ (ref: section S4—5) with "specific condition" (academic [Gk Akademos] relevant) applicable claim SUBSTANTIATIONS

[3]  Bioactives: New Zealand Consider the Source (pub. Jun’13) ISBN 978-0-478-37976-1; "UVB light can boost antioxidant capacity threefold" specifically boosting enzymes: polyphenylalanine ammonia-lyase (EC present in carrots, buckwheat, pumpkin seeds, oats, sunflower seeds, rice, pea, grape, ginger) and chalcone synthase (EC in carrots, buckwheat, oats, walnuts, apple, stock, green beans, ginger). ARS [USDA] Western Regional Research Center. Numerous, yet non-exhaustive, "representative" actual 'phytochemicals' (activities, uses) are 'named' and their 'measured' quantities provided for various EATRIGHT® products with data courtesy of the USDA Agricultural Research Service and others (references provided). Additional information is courtesy of NZ Plant & Food Research, IPONZ, root stock nurseries, growers, suppliers etc. “Common” is used, in some instances, when New Zealand specifics are not available and NB. New Zealand grown seeds are 'non GM' with evolutionary speeds considered faster for cultivated subspecies. Linkages are provided, where possible, to highlight biological diversity and food security. Please refer to in-our-online-store shelf talker 'details'.

[4] “At present, there are no official dietary recommendations for ‘adequate intake’ or ‘recommended daily allowance’ for prebiotics in healthy individuals. Most prebiotics for the gut require an oral dose of at least 3 grams per day or more to confer a benefit.” See also "Vitamin K2 Needs an RDI Separate from K1" eg Accumulation of soluble menaquinones MK-7 in honey by Katrina Brundzynski and Robert Flick (pub. Mar’19)

[*] Defined terms: "sal'utary a. (-ily, iness) wholesome in operation, resulting in good, (of discipline &c)". "effica'cious (-shus), a. Producing, sure to produce, desired effect (e. remedy), effi'cacy n. [EFFECT]". "mind’ful a. (-lly), not forgetful (of, to do). [E]". “tuck’er n., (esp., arch.) kind of lace or linen falling collar worn by women, (sl.) food. [E]". "pass’word p. one’s word, give promise or assurance (to do, that, for fact)". "cognitive a. [L gnosco learn]" (cog n. component, part, of -wheel). "sophisticate vt. & i., spoil the simplicity or purity or naturalness". "L or Latin (current use: all botanical classifications) insidiae ambush". "entrepreneur n. one who assumes risk…of a commercial enterprise" [addenda]. Pocket Oxford Dictionary definitions (1st ed. 1924, 4th ed. revised, reprinted with corrections '52)  

[**] Non-isolate prebiotics used and paraprobiotics (also called "inactivated, ghost, tyndallized probiotics or postbiotics") are “generated during the processing of dairy products”, dried fruit, vegetables etc. Paraprobiotics: A New Perspective for Functional Foods and Nutraceuticals by Rosa Anna Siciliano, Anna Reale, Maria Fiorella Mazzeo, Stefano Morandi, Tiziana Silvetti and Milena Brasca (pub. Apr’21) See also Postbiotics-parabiotics: the new horizons in microbial biotherapy and functional foods by Nataraj, B.H., Ali, S.A., Behare, P.V. et al. (pub. Aug’20 Microb Cell Fact 19, 168)

[***] New Zealand Organic Market Reports (pub. 2020/21and 2018) 'Saving lives or pattern-patent-puzzle pushing pills?'. Adaptation from "Herbs and Foods versus the Synthetic Silver Bullet" by James Duke, PhD (pub. '12)

[****] Product and/or ingredient 'yield factors' have always been important calculations. More recently, compound 'retention factors' (RFs) have become a greater consideration (eg Polyphenol Database by Neveu V et al (pub. Jan’10) And now, “low moisture foods, which require more saliva, tend to be chewed for longer to stimulate saliva secretion and incorporation and soften and bind bolus particles...mild processing may create opportunities to maintain matrix integrity but still enhance the safety and shelf-life". Interrelations Between Food Form, Texture, and Matrix Influence Energy Intake and Metabolic Responses by Forde CG, Bolhuis D (pub. Mar’22)

Sialogogue (sialagogue, ptysmagogue or ptyalagogue)…increases the flow rate of saliva. Phytosource: acetyl-choline (carrot, anise 64ppm, black pepper 23ppm), arecoline (betel pepper), capsaicin (incl. ginger rhizome), malic-acid (pineapple (1000ppm-4700ppm), oats, walnut, linseed, pea, apricot (7000ppm-22000ppm)), piperovatine et al. DrDuke Phytochemical, Ethnobotanical Databases (epub ’16). (L sal salt. [Salic, Salique,a. law excluding females from dynastic succession] salicylic, a. L salix willow. salience n. L salio leap)

[*****] “49.6% of cows are Holstein-Friesian/Jersey crossbreed, so not just black & white. 32.5% of cows are Holstein-Friesian, 8.2% are Jersey cows, 0.4% are Ayrshire cow and 9.3% of cows are other breeds. Milkfat (not milkwater) at its highest level (production per cow was 222 kg milkfat)”: New Zealand Dairy Statistics 2020-21 (organic and non-organic inclusive figures). “...herds with higher selenium status actually produce more milk”: New Zealand Dairy Exporter (pub. Jul’20). 'Grass fed' may include alfalfa (guanine source), plantain etc.

[******] Effect of honey in improving the gut microbial balance by Anand Mohan, Siew-Young Quek, Noemi Gutierrez-Maddox, Yihuai Gao, Quan Shu (pub. May’17) and New Investigation into Native Honey (external); (internal) uses by Plant and Food Research (Mar’22) See also Prebiotic Potential and Chemical Composition of Seven Culinary Spice Extracts by Lu, Q. Y., Summanen, P. H., Lee, R. P., Huang, J., Henning, S. M., Heber, D., Finegold, S. M., & Li, Z. (pub. Jul’17)

[*******] Environmental Impact of Food Production by Hannah Ritchie and Max Roser (1st pub. Jan’20, rev. Jun’21) See also "New Zealand farmers are some of the most efficient in the world and can usually export high-quality food with a lower carbon footprint than that destination country's domestic product"  by Yule Alexander Ltd (pub Feb'22)

[********] Dairy Foods, Obesity, and Metabolic Health: The Role of the Food Matrix Compared with Single Nutrients by Dariush Mozaffarian (pub. Sep’19)

[*********] The carbohydrate-insulin model: a physiological perspective on the obesity pandemic by David S Ludwig, Louis J Aronne, Arne Astrup, Rafael de Cabo, Lewis C Cantley, Mark I Friedman, Steven B Heymsfield, James D Johnson, Janet C King, Ronald M Krauss (pub. Sep’21)

[†] Short-crust pastry, for the 'Nut Corner' product only, was pre- or par-baked never 'blind-bake' or 'bake blind' (ie dried beans or rice, as pie weights) before filling added at a later stage (product deleted over a decade ago) and Nut Corner Ltd (coy # 1135877 'removed'). No products derived from ‘soapnuts’ (Sapindus trifoliatus) (ethnobotany uses: “detergent, soap, paralysis, unconsciousness”). But ‘beechnuts’ (Fagus grandifolia, American Beech) (ethnobotany uses: “rash, poison”) has relevance eg beechwheat, honeydew from beechtrees (potential phytochemID: nothofagin; bioactivity: antioxidant) et al.

[^] “information about the package is just as important as the package itself” Fedex Founder Fred Smith (pub. Apr '13). Certain ingredients are Kosher and/or Halal certified. One ingredient was Pareve certified.

Footnote: [#] or number, is used to reference nutrition on-label or in-shop information; [*] or asterisk, is used to reference additional material (eg scientific or erudite research, peer-reviewed and published); [^] or caret, is used to insert additional meaning, [†] or obelisk, is used to reference material no longer easy to retrieve